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... french dairy danone has built on its 2010 joint venture with australian co-op murray goulburn by belatedly launching its €4bn global selling probiotic yoghurt activia on the market there ... activia debuts in its 69th country: australia danone’s flagship spoonable yoghurt, typically sold with soft digestive health benefits in 68 countries around the world, is part of a series of yoghurt and fresh dairy products danone-murray goulburn aims to launch in australia, according to press reports ... activia will be marketed mainly to bloated australian women, after danone scrutinised research from the firm galaxy that revealed, “two out of three australian women feel fat, lethargic and lack confidence as a result of stomach bloating” ... “with an overwhelming number of australian men and women suffering from some kind of digestive disorder such as feeling bloated, danone is excited to launch activia yoghurt in australia,” she said ... ” while risk assessors like the european food safety authority are yet to validate probiotic health claims like these, prompting danone to withdraw its claims from the process, sales of activia and versions of its drinking yoghurt continue to rise in many european and asian markets, along with north america ... innova market insights puts australian and new zealand yoghurt consumption at around 7kg per annum, compared to 11kg in western europe and 22kg in the netherlands ... at the time the joint venture was announced, murray goulburn co-operative’s managing director stephen o’rourke stated: “mg’s partnership with danone leverages our complementary strengths and will enable both companies to enter the australian yoghurt market with confidence ... ” probiotech, milan, june 23-24 for the latest developments with real market relevance in pre- and probiotic science, formulation, markets and marketing places are still available at probiotech in milan, italy, on june 23-24

... french food giant danone is to enter the australian market through a dairy products venture with local milk co-op murray goulburn ... products from the venture are scheduled for launch next year but murray goulburn md stephen o’rourke said on friday (14 may) the companies could “enter the australian yoghurt market with confidence” ... the actimel and activia maker is to join forces with australian milk co-op murray goulburn to produce and sell dairy products, including yoghurt, in australia ... danone, in its first foray into australia, will be competing with some big brands, particularly in yoghurt, including fonterra’s ski and parmalat’s pauls ... nonetheless, a spokesperson for danone told just-food that the french group and its australian partner could grow its share of australia’s fresh dairy sector ... “yes, the market is competitive but we have strong brands and we will build strong relationships with the supermarkets and consumers and respect the challenge of competing against the strong companies and brands in the fresh dairy market ... both murray goulburn and danone have many years of experience in growing market share,” the spokesperson said ... the australian market for yoghurts, yoghurt desserts and drinks is worth almost us$1bn in retail sales annually, the spokesperson said and danone was looking to launch a number of products in the country